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Social Media Business Basics
This interactive, one-day course is designed to help you move from simply being on social media to using it strategically to support your business goals. During the session, you will be asked to access your own social media accounts so you can apply what you learn in real time.
This workshop will give you the confidence, tools, and structure to manage your business social media presence effectively and consistently.
What We’ll Cover
• Setting clear social media goals and objectives aligned to your business
• Understanding the key platforms and how to use them purposefully
• Identifying and defining your target audience
• Creating content that connects, engages, and converts
• Planning your content for consistency and impact
• Setting KPIs and using analytics to measure performance and RO
Prosp User 3
This course is ideal if you want a clearer understanding of how social media can work for your business. You may be at the beginning of your journey or already established, but you should have:
• Started your business
• Set up a business profile on at least one major platform (e.g., Instagram, Facebook or LinkedIn)

By the end of the workshop, you’ll have a clear strategy for why you’re using social media, who you want to reach, and which platforms matter most. You’ll be ready to focus your time on creating purposeful content that speaks directly to your audience and supports your business objectives.

Rebecca has a career spanning over 30 years and has a wealth of experience with key skills in sales, business development, operations, people management and customer service. She has worked in a variety of industries including Travel & Tourism, Hospitality, Events including Weddings, The Chamber of Commerce and UK ELT.
In 2019 after upskilling in Strategic Social Media Marketing Rebecca decided to leave the corporate world and set up her own business, The Social Media Tree.
Prosp User 4
• Notebook and Pen
• Tablet or phone if available alongside how you are accessing this workshop. (i.e., desktop/laptop)
Prosp User 5
This is an online course that will be delivered via Zoom, so please ensure that you can access this on the device you are using.

You will receive your Zoom login details in an email that is sent out 24 hours before the course is due to start. (Please note, if you enrol less than 24 hours before a course starts, you will receive your zoom code as soon as you enrol.) Please keep your Zoom code safe as you will need the same code for further classes if this is part of a course.

If you require help to download or use Zoom, please email york.learning@york.gov.uk at least a week before your course starts and we will endeavour to provide assistance.
Prosp User 6

In order to support keeping York moving, consider travelling to your course by bus or bike. Click here to check out the bus routes closest to the venue for this course using the iTravel website, or discover York's cycle routes by clicking here.
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Alongside gaining course-specific skills, you will develop and showcase transferable skills that boost your confidence, employability, and ability to engage in further learning or volunteering.
Alongside gaining course-specific skills, you will develop and showcase transferable skills that boost your confidence, employability, and ability to engage in further learning or volunteering.
Employers highly value these transferable skills because they equip employees to excel beyond their basic job roles.
Employers highly value these transferable skills because they equip employees to excel beyond their basic job roles.
Prosp User 8

Learners who live in devolved authorities

Learners who live in devolved authorities
York Learning receives government funding which allows us to offer courses at a lower cost. The guidelines relating to devolution means that we cannot apply this funding to learners who live in devolved areas such as the West Yorkshire Combined Authority.
York Learning receives government funding which allows us to offer courses at a lower cost. The guidelines relating to devolution means that we cannot apply this funding to learners who live in devolved areas such as the West Yorkshire Combined Authority.
If you live outside of this area, we recommend that, before committing to a course with York Learning, you explore options to study the course in your local area.
If you live outside of this area, we recommend that, before committing to a course with York Learning, you explore options to study the course in your local area.
If you would prefer to continue your learning with York Learning please note that the price of the course could be double the advertised cost.
If you would prefer to continue your learning with York Learning please note that the price of the course could be double the advertised cost.
In this case, please contact us on 01904 554277 to complete your enrolment.
In this case, please contact us on 01904 554277 to complete your enrolment.

Learners under the age of 19

Learners under the age of 19
Please note that Adult Education funding is for individuals who are over the age of 19 on the 31st of August prior to the start date of their course.
Please note that Adult Education funding is for individuals who are over the age of 19 on the 31st of August prior to the start date of their course.
This means that there will be an additional cost for learners who are under 19 who wish to access funded courses.
This means that there will be an additional cost for learners who are under 19 who wish to access funded courses.
For safeguarding reasons, we cannot accept learners who are under 18 on courses except by prior arrangement. This does not apply to programmes which are designed for 16-18s.
For safeguarding reasons, we cannot accept learners who are under 18 on courses except by prior arrangement. This does not apply to programmes which are designed for 16-18s.
If you are under the age of 19, please contact us on 01904 554277 before booking.
If you are under the age of 19, please contact us on 01904 554277 before booking.
DT3/NJ4
16/05/2026
16/05/2026
09:30 - 16:30
Saturday
7.00 hrs per wk
1 weeks
Rebecca Mason
10.00
£10 additional cost - this is fully refundable on attendance of all sessions