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Social Media For Business
Are you looking to elevate your businesses online presence via social media? This five-week course will help you to understand how social media can be used to support your businesses marketing strategy. This interactive course covering the following:
• Setting Social Media Goals/Objectives
• Identifying your Target Audience
• Content Creation & Planning
• How to set KPI’s and Measure analytics to measure ROI.
• Plus, Industry trends and Top Tip
Prosp User 3
This course is for you if you would like to get a greater understanding of social media for your business. You may be at the start of your business journey or established but you must have started a business and have set up a business profile on one of the main platforms: Instagram, Facebook, X (formerly Twitter), LinkedIn.

You will come away with a clear understanding of why you are using social media for your business, who your target audience is and what platforms they are using so you can focus on creating content that speaks directly to them enabling you to achieve your social media goals/objectives.
Prosp User 4
• Notebook and Pen
• Tablet or phone if available alongside how you are accessing this workshop. (i.e., desktop/laptop)

Rebecca has a career spanning over 30 years and has a wealth of experience with key skills in sales, business development, operations, people management and customer service. She has worked in a variety of industries including Travel & Tourism, Hospitality, Events including Weddings, The Chamber of Commerce and UK ELT.

In 2019 after upskilling in Strategic Social Media Marketing Rebecca decided to leave the corporate world and set up her own business, The Social Media Tree.

Rebecca works with the business community developing Social Media Strategies and delivery of social media training to support business goals and their outcome. She is also an advocate for Social Media Selfcare.
Prosp User 5
This is an online course that will be delivered via Zoom, so please ensure that you can access this on the device you are using.

You will receive your Zoom login details in an email that is sent out 24 hours before the course is due to start. (Please note, if you enrol less than 24 hours before a course starts, you will receive your zoom code as soon as you enrol.) Please keep your Zoom code safe as you will need the same code for further classes if this is part of a course.

If you require help to download or use Zoom, please email ictskills@york.gov.uk at least a week before your course starts and we will endeavour to provide assistance.

Please note that this is an interactive class that require class participation therefore it is advised that you keep your cameras switched on. Also each of the 5 weeks will cover a different topic, so attendance for all 5 weeks is highly recommended to get the best subject knowledge from Rebecca.
Prosp User 6
As well as learning many exciting skills specific to your course, you will also be evidencing and practising a range of transferable skills.
As well as learning many exciting skills specific to your course, you will also be evidencing and practising a range of transferable skills.
Being able to demonstrate transferable skills will improve your confidence and self-awareness, make you more employable, and help you with further learning and volunteering.
Being able to demonstrate transferable skills will improve your confidence and self-awareness, make you more employable, and help you with further learning and volunteering.
Employers value employees who have strong transferable skills, as they tend to have the tools to help them go beyond their job description.
Employers value employees who have strong transferable skills, as they tend to have the tools to help them go beyond their job description.
Prosp User 8

Learners who live in devolved authorities

Learners who live in devolved authorities
York Learning receives government funding which allows us to offer courses at a lower cost. The guidelines relating to devolution means that we cannot apply this funding to learners who live in devolved areas such as the West Yorkshire Combined Authority.
York Learning receives government funding which allows us to offer courses at a lower cost. The guidelines relating to devolution means that we cannot apply this funding to learners who live in devolved areas such as the West Yorkshire Combined Authority.
If you live in one of these areas we would recommend that, before committing to a course with York Learning, you explore options to study the course in your local area.
If you live in one of these areas we would recommend that, before committing to a course with York Learning, you explore options to study the course in your local area.
If you would prefer to continue your learning with York Learning please note that the price of the course could be double the advertised cost.
If you would prefer to continue your learning with York Learning please note that the price of the course could be double the advertised cost.
In this case, please contact us on 01904 554277 to complete your enrolment.
In this case, please contact us on 01904 554277 to complete your enrolment.

Learners under the age of 19

Learners under the age of 19
Please note that Adult Education funding is for individuals who are over the age of 19 on the 31st of August prior to the start date of their course.
Please note that Adult Education funding is for individuals who are over the age of 19 on the 31st of August prior to the start date of their course.
This means that there will be an additional cost for learners who are under 19 who wish to access funded courses.
This means that there will be an additional cost for learners who are under 19 who wish to access funded courses.
For safeguarding reasons, we cannot accept learners who are under 18 on courses except by prior arrangement. This does not apply to programmes which are designed for 16-18s.
For safeguarding reasons, we cannot accept learners who are under 18 on courses except by prior arrangement. This does not apply to programmes which are designed for 16-18s.
If you are under the age of 19, please contact us on 01904 554277 before booking.
If you are under the age of 19, please contact us on 01904 554277 before booking.
DT1/NG5
05/11/2024
03/12/2024
18:30 - 20:00
Tuesday
1.50 hrs per wk
5 weeks
Rebecca Mason
0.00
Free